To bring their merchandise in front of millions of shoppers through eCommerce, several Goodwill regions are teaming with mobile marketplace OfferUp. More than 100 Goodwill store locations ranging from New York to San Francisco are uploading products like collectibles, apparel and furniture to the stage to drive in-store and online sales. With the tie-up, the items are listed under handles for regional Goodwill locations. Customers can then buy goods that can be plucked up at a local store or delivered to them.
OfferUp Senior Manager of Business Development Daniel Azoulai said in an announcement for the partnership, “More than half of OfferUp’s 44 million annual users are millennials, and as our most engaged customers, are incredibly aware of their impact on the planet and the value of recommerce.” Azoulai continued, “Goodwill prioritizes sustainability over ownership, and we’re proud to bolster their rapidly growing eCommerce operations by making it easier for people to purchase items from across the country.”